Consider the following...

• Homes are purchased by comparison and you have only one property to show.

• The average homeowner overprices his home but eventually accepts a price lower than market value. A REALTOR® can objectively price the home based on actual comparable sales.

• It is difficult for a seller to create rapport with a buyer because no relationship has been established. In some cases, an adversarial position occurs because there is no third party negotiator

• You may hear conflicting suggestions regarding the sale of your home from well- intentioned friends. A REALTOR® can see the entire picture and offer advice based on a wide range of experiences.

• A REALTOR® can offer expert advice to sell the home quickly by preparing the home prior to placing it on the market.

• Your method of attracting buyers is a sign in the yard and an ad in the paper, but REALTORS® have many proven methods of promoting your property.

• The average prospect isn't likely to freely discuss his likes and dislikes with a homeowner but will with a REALTOR®. This is a necessary step in the decision- making process.

• It is difficult for you to follow-up with prospects who have seen your home because it might be interpreted as anxiety to sell, which could give the impression you will take less for your home.

• Is it the highest and best use of your time to try to sell your home or would you be more productive at your chosen profession?

• The Multiple Listing Service is considered to be one of the most effective tools in exposing a home to the market- place. Do you feel you can get the highest price for your home without MLS?